On July 10, 2025, the Luxembourg headquartered Ferrero Groupand WK Kellogg Co announced the signing of a definitive agreement whereby Ferrero commits to acquire WK Kellogg Co at a price of $23.00 per share in cash, representing a total enterprise value of $3.1 billion. This acquisition covers the manufacturing, marketing, and distribution of WK Kellogg Co's breakfast cereal portfolio in the United States, Canada, and the Caribbean, as part of Ferrero’s growth strategy. It allows the company to expand its presence into new consumer segments with well-known and relevant brands.

This deal marks an important step in Ferrero’s strategy to acquire, invest in, and develop iconic brands while strengthening its global presence and offerings in North America. Due to this growth, Ferrero and its subsidiaries currently employ over 14,000 people across 22 factories and 11 offices in North America.

Building on its previous acquisitions in the United States, Ferrero plans to invest in the development of WK Kellogg Co’s brands, which are highly valued by American consumers. WK Kellogg Co, a historic company for nearly 120 years, is a leading player in the evolution of the breakfast sector. With over 75 years of experience, Ferrero recognizes WK Kellogg Co’s heritage and is honored to contribute to the growth of these iconic brands in the U.S. market.

To read the full press release: FERRERO TO ACQUIRE WK KELLOGG CO | Ferrero

Photo credit: Ferrero