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British American Tobacco Belgium

Production / Wholesale and Retail Trade

British American Tobacco Plc, is an international Group that was founded in 1902, employs more than 55,000 people worldwide and manages a portfolio of more than 200 brands distributed in more than 200 markets. We are a truly international company, often among the top five companies on the London Stock Exchange and market leaders in more than 55 countries.


We believe our company has more than stood the test of time because we’ve always excelled at anticipating and meeting the preferences of our consumers, adult smokers.

We strengthened our global presence even further in 2017 when we acquired Reynolds American Inc., making us one of the main players in the U.S. market too.

It’s exciting to be part of a business that spans the continents. But we’re also proud of our history and legacy in many individual countries where we’ve long been valued for our contribution to local economies.

There are 55,000 BAT people worldwide. Many of us are based in offices and factories, but lots of us also spend our time out on the road, helping and advising tobacco farmers, and the retailers who sell our products; both valued partners who have always played a major part in our success.

Our heritage – and the foundation of our success – is in cigarettes. Smoking carries serious health risks but, despite being aware of this, hundreds of millions of people worldwide enjoy smoking and we will continue to provide them with high-quality products, marketed responsibly.

However, our world is changing. Now, many of our consumers have expectations beyond cigarettes and they are seeking new products that provide the pleasure of smoking and consuming nicotine, but with reduced risks. We see this as an opportunity. A chance to make a huge leap forward in our long-held ambition to provide our consumers with potentially reduced-risk products – an ambition we’re calling Transforming Tobacco.

BAT Belgium N.V./S.A. is the Belgian subsidiary of BAT and is primarily a business unit focused on coordinating the commercial activities of BAT in Belgium and Luxembourg. We are headquartered in Groot-Bijgaarden near Brussels.

Nieuwe Gentsesteenweg 21
1702 Groot-Bijgaarden
Thibault de Lary De Latour, Country Manager Belux